How did narcissism get so “popular”? (part one of two)

Posted on October 7, 2015 by luckyotter

When I was compiling my lists of songs about narcissism, it didn’t pass my notice how few songs there were prior to the 1980s that focused on it. Oh sure, there have always been a few here and there (Carly Simon’s 1972 hit “You’re So Vain” immediately comes to mind) and there were always those “you/he/she done me wrong” love songs, but songs specifically about narcissism were pretty rare.

I think the reason for this is because it wasn’t until the 1980s that narcissism became so dominant in western (especially American) culture that it became a new virtue–something to aspire to if you wanted to be financially and professionally successful. And it wasn’t until the 1990s that narcissism became recognized as a real problem and websites, blogs and forums about narcissistic abuse began to spring up all over the Internet.

But I think the problem really started long before that, back in the post-WWII days when the Baby Boomers started being born. Of course there are exceptions, but as a generation, the Boomer generation was raised to be grandiose, entitled and lack a collective sense of empathy for others. As the Boomers aged, their collective sense of entitlement bled over into everything they touched–politics, business, and the culture at large. Today this narcissism affects all living generations, but generations older than the Boomers generally frowned on it.

1950s.

After our WWII victory, America became very hubristic. We had become a superpower to be reckoned with the world over, and American life never seemed better. Life was very different than it had been even a decade earlier, and most newlyweds now had TVs, new kitchens with modern appliances that made a wife’s job much easier and left her more time to spend with her children, and often two cars. Employment was high and jobs paid well compared to the cost of living at the time. Young husbands were able to afford to buy tract homes and new cars on the GI bill, and could afford to support a wife and children. Of course, these were very conformist times too, and “keeping up with the Joneses” was a thing.

Enter the victory babies born in this national mood of optimism following the war: the Baby Boomers. Raised according to Dr. Benjamin Spock’s indulgent philosophy of “feeding on demand” and “Johnny will clean up his room when he feels like cleaning up his room,” Boomer infants and toddlers were pampered, indulged, and trained to be entitled. They were given anything they wanted and discipline tended to be light and consist of trying to “reason” with children. There was an endless array of new toys and snacks marketed to children, and mothers were made to feel like bad parents if they refused to comply with what advertisers told them to buy. The kids caught onto this attitude of entitlement, and if Sally got the new Barbie doll or Eric got the new battery operated toy truck, then Debbie and Paul had to have them too. The culture at the time was child-centered. It was a given that a child’s needs and wants always came before the parents’ and children were constantly told how “special” they were.

As they entered school, young Boomers’ attitude of entitlement and specialness carried over into the classroom. As a generation, they expected to be treated as little gods and goddesses, just as their parents had treated them.

1960s.

As the Boomers entered their teens, they began to rebel against the parents who had showered attention and material comforts on them. I believe this rebellion was due to a collective fear of engulfment by overindulgent parents. They were attempting to break away by reacting against the very lifestyle that had given them so much. Of course not every child had overindulgent parents, but teenagers always try to emulate what’s popular or cool. Rebelling against “the Establishment” or the Vietnam War (which also represented the values of their parents) became hip and cool. Adolescent Boomers, having been raised to believe they were unique and special (and most of those middle class and above were able to attend college and were often the first in their family to be able to do so) embraced causes that were anathema to the values of “the old fogies” and at first, really believed their causes were superior to those of their parents. They tuned in, turned on, and dropped out. They experimented with marijuana and LSD. They dressed in hippie clothing and wore their hair long, which horrified “The Establishment.” They listened to rock music, the louder and harder and more offensive to the older generation, the better. They protested the war, attended “love ins” and participated in campus sit-ins, and eventually riots. Young Boomers believed their values were exactly what the world needed, but their attitude was based on entitlement rather than realism. They were idealists who believed the world could be changed by smoking pot and listening to the right sort of music.

Due to the sheer size of the Boomer generation, anything they did got a lot of national attention. Besides the many disapproving and negative news stories about the Vietnam protests, communal living, and recreational drug use, others were also beginning to emulate them. The next-older generation (The Silents), who had been largely ignored as they came of age, tried to seem younger by emulating the Boomers in their dress, tastes, and general lifestyle. The Boomers were never short on collective narcissistic supply (both negative and positive), and this continued to feed their attention-getting behavior.

Parents wondered where they had gone wrong, and why the children they had raised so lovingly had turned so rebellious and so insistent on “doing their own thing.” They wondered why this new generation seemed to hate them so much.

By the end of the 1960s, the “hippie lifestyle,” like everything else the Boomers would ever start, had become a lucrative market. But by the time The Establishment caught on, the Boomers were beginning to move on to other things, including embracing what they had rejected.

The power was still in the hands of the older generation of course, so narcissism had not yet become a noticeable part of the culture (although hubris and conformity definitely still was). By the 1970s, the first signs of a growing narcissistic culture would begin to make themselves felt.

1970s.

Boomers, now entering their 20s, had by now largely abandoned their earlier hippie incarnation for a more subdued “back to the land” movement, in which they opted for whole foods, fresh air, and healthy living. Others began to infiltrate the job market, often with degrees in esoteric subjects. Having children was something to be avoided, as Boomers wanted to prolong their adolescence or make a mark on the world. The Pill and newly legal abortion made all this possible. Around the same time, women began to demand equal rights in society and the workplace. The 70s wave of feminism was very anti-child and pro-career. If you preferred to marry and raise children, you were looked upon as a throwback to the 1950s.

Around the same time, various forms of non-traditional, humanist psychotherapies (EST, Esalen, etc.), grassroots religions, and cults became popular. Collectively known as “the human potential movement,” self-improvement and self-development became a priority for Boomers. Putting your own needs before those of others was not only normal, it was considered healthy. New York Magazine dubbed the 1970s “The Me Decade” for this reason. Couples opted to cohabitate rather than marry(because it was easier to break a commitment), and divorce was becoming very common. Children raised during this time (Generation X) found themselves ignored, treated as second class citizens, or sometimes even abandoned by their self-involved Boomer parents who seemed to put their own needs ahead of theirs.

Around the middle of the 1970s, a new kind of music (disco) became associated with materialism, hedonism, and over the top sexuality. By now, Boomers had done a 180 from their emergence during the 1960s as hippies, and now embraced the crass materialism they had once rejected. They were ready for a President who would encourage their pursuit of luxury and material success.

At the same time, fundamentalist Christianity, which had been “rediscovered” by some Boomers as an outgrowth of the Jesus movement of the 1960s, was becoming increasingly popular, and the new conservatism was using it as a way to attract newly saved Christian voters.

The new narcissism wasn’t lost on Christopher Lasch, who published his book, “The Culture of Narcissism,” in 1979.

1980s.

Ronald Reagan popularized trickle-down (or “supply side” economics), which basically meant allowing people to pay less taxes and keep more of what they earned. This played right into the hands of financially successful, entitled Boomers, who didn’t want to share their newfound wealth. The hippies had become the Yuppies–young urban professionals who had to “dress for success,” live to impress, and have the best of everything. Clothing wasn’t acceptable unless it had a designer’s logo on it. Housewares weren’t acceptable unless they were handmade in Outer Mongolia by native women. Food wasn’t acceptable unless it was “nouvelle cuisine.”

Having the perfect body was a priority, and Boomers started going to the gym or even personal trainers to tone and sculpt their bodies, sometimes to the point of unhealthy obsession. Boomers, mostly in their 30s by now, were finally deciding to have families, but children themselves became a status symbol, and getting your child into the “right” preschool or having the “right” designer clothing, or the “right” dance instructor became all-important. It was common for Boomer parents to watch other people’s children closely, to find out what they needed to do to “one up” each other as parents.

In 1987, a popular movie called “Wall Street” was released, in which its most famous quip, “greed is good,” became a national meme. While it was intended as a joke at first, “greed is good” quickly became a new philosophy of life, in which greed was not only good but became a virtue. Greed may have been one of the seven deadly sins, but even Christians made an exception for it, and we even had a Christian president who encouraged as much of it as possible. After all, it was the American way and America was a Christian nation, right?

Please continue reading Part Two of this article.

*****

For further reading, see my articles:
1. Are Millennials Really the Most Narcissistic Generation Ever?
2. Why is Narcissism so Hot These Days?

Why is narcissism so “hot” these days?

Posted on February 15, 2015 by luckyotter

I haven’t seen any official studies or statistics, but it seems like narcissism is possibly the most popular psychological topic on the Internet in recent years. Blogs about narcissism are spreading like wildfire (though it’s possible they may be on the decline now). The subject of narcissism seems to be brought up regularly even in articles and sites about other topics, especially entertainment, big business, and politics, where narcissism is rampant. Narcissism is a buzz word, and it’s because we children of the Baby Boomers and Silent Generation–parents who bought into narcissistic values way back in the 1960s and 1970s–are finally having our say.

In a society-wide twist of values, Narcissism has become a virtue. Old fashioned virtues like altruism and empathy are seen as liabilities that hold people back from achieving success, rather than prosocial traits that keep us civilized and human. Ayn Rand, who idealized narcissism in her philsophy of “objectivism” (and was most likely a narcissist herself) has become a cult hero; her mediocre torch romances “Atlas Shrugged” and “The Fountainhead,” both featuring selfish, narcissistic “heroes” as their protagonists, have been enjoying enormous popularity.

Ayn Rand.

I believe all this started in the 1960s and 1970s, during the Consciousness Revolution. Certainly the 1950s were mind numbingly conformist and rife with racism and sexism, but things went way too far in the other direction, as Baby Boomers and younger members of the Silent generation began to rebel against all the conformity. They popularized the idea of “doing your own thing,” whatever that thing was. Having and raising children became something to be avoided and any woman with a brain avoided pregnancy as if it were a disease. Abortion and The Pill became legal–and cool. Of course there’s nothing wrong with women having control over when and whether to have children, but I think the general attitude toward children in the 1960s and 1970s was negative. Young Gen X children were not wanted or valued. They were demonized in movies like “The Omen,” “Rosemary’s Baby” and “The Exorcist.” I remember an Esquire article from March 1974, “Do Americans Suddenly Hate Kids?” Well, it did seem that way.

Their parents, the Boomers and Silents, were encouraged to put their own self-growth and advancement of their careers ahead of child-rearing. At the time, this was even thought of as “good” for children, providing them with a positive example of a parent with a high self image and lists of achievements a mile long. Unfortunately, for many children growing up during this time, the attitude that adults were more valuable than children backfired and we felt like we just weren’t that important in our parents’ universe. We grew up with collective low self esteem.

Hippie parents.

The 1970s were dubbed “The Me Decade” and adults were encouraged to do and be whatever they wanted, even if this meant neglecting their own children and turning them into latchkey kids with far too much freedom for their own good. Promiscuous sexual behavior and drug abuse among adults was rampant. Women everywhere (including my own) joined consciousness-raising groups that encouraged them to put themselves over their families. The fallout rained down on the lives of their Generation X and Gen-Jones (late Boomers born at the end of the 1950s and early 1960s) children, and we suddenly found we had to fend for ourselves, without much parental support, even when our parents were not narcissists.

While attitudes toward children improved during the 1980s as Millennial children began to be born, the Boomers and younger Silents who had spearheaded the Consciousness Revolution and Me Generation, were suddenly in positions of authority in politics, business and entertainment. We had Ronald Reagan, with his “trickle down economics” and support of the “supply side” and big business over the people. Tax cuts for social programs commenced with his election and increased over the next 30 years (and show no sign of letting up). Reagan was popular and charismatic, and so were his draconian economic policies that hurt the poor and later, the middle class. New college graduates during the 1980s and 1990s realized they could make unlimited amounts of money in the stock market and suddenly the “helping professions” were unpopular and considered far less lucrative than making a killing on the stock market or in investment banking. These became the infamous “having it ALL” Yuppies.

Yuppies were better parents than their hippie predecessors, but they micromanaged everything their children did, to the point the kids became stressed because they weren’t free to just be kids. These overcontrolled children were sent to the best private schools, given lessons in everything from piano to karate, and had no free time to just play and learn on their own. Millennials grew up stressed out and expecting to achieve in life, only to find when they first entered the job market during the 2000’s, they could not find decent jobs.

Yuppie mom.

Narcissism continues to be a “virtue” and our policies increasingly glorify the self and unlimited financial achievement over humble, old fashioned values of community and compassion. Children who were born or who were children or teens during the 1960s and 1970s are now adults, the oldest of us now in our 50s. I’ve noticed most blogs by ACONs seem to be written by women in their 40s and 50s: these are the Generation X and late Boom/Generation Jones children who suffered the most at the hands of parents who bought into the selfish ’70s and greedy ’80s. Even back in those days, the shift of narcissism from a vice to a virtue was not unnoticed. In 1979, cultural historian Christopher Lasch wrote his treatise “The Culture of Narcissism: American Life in an Age of Diminishing Expectations,” about the danger of narcissistic values for American society. His book remains popular today.

We may be a bunch of middle aged fuddy duddies, but we’re no longer scared and we are not shutting up. We call out everything we see wrong with the culture we were raised in, a culture that has become just as unhealthy for our own Millennial children. We were the scapegoats of a society that didn’t value us, and now we are the truth-tellers who are boldly talking about everything that was done to us, everything that went wrong and why. It was us who spearheaded the ACON movement (and yes, it is a movement) and are bringing narcissism out into the light where it can be seen for the disgusting and ugly scourge on humanity it really is. We are doing our best to nurture our own children according to more humble, old fashioned values, although that’s hard in a society that still only values personal gain and material wealth, and still tries to keep us down.