“Hey Now” is incredibly nostalgic to me. Although it came out in 2008, it has a distinctive ’90s sound. Without going into too much detail, even 2008 seems like “simpler times” to me now. Obama’s election made it seem as if racism was finally a thing of the past. How wrong we were. (But that’s another topic for another time).
2008 (eleven years ago!) was also one of the last years actual rock music was still being played on commercial radio, but Augustana (grouped in a catchall category called “modern rock” which included more well known indie-pop bands like The Fray, Snow Patrol, or O.A.R) never caught on big. I believe their biggest hit was “Sweet and Low,” from the same album.
I purchased Augustana’s 2008 album “Can’t Love Can’t Hurt” and almost all the songs are great, but this one, which was never released to radio, became my favorite song on the album and possibly of that year.
This comment on Youtube sums it up best:
This is one of those songs that confirms that some of the best most epic songs exist in the “unknowns/seldom exposed” category. If this song was released in the late 90s, it would be played in the cycle of those nostalgic 90s sound most of us loved. I don’t think that sound every ended. It just fell asleep, while bands like Augustana and Blue October kept that timeless mood alive for another day.